The Dyson brand has created a technological empire, basing its success on efficient and advanced products.  Dyson had previously dominated the home and cleanliness market with its cutting edge cordless and swift vacuum cleaners; however, the brand has expanded its ambitions and product lines.  One of their newest and most unexpected products, the Dyson Airwrap, has taken the social media world by storm, sweeping off shelves, and selling out, especially during the holiday season.  The Dyson Airwrap has become the most recent technological sensation among consumers young and old.  

“I asked for the Dyson Airwrap over the holidays, I had seen all of these videos on TikTok and Instagram of all of these beauty gurus using it.  It is insane, and so easy to use once you get the hang of it.  I don’t think I will ever use a curling iron again,” said junior Tarah Parmar. 

The Dyson company has immersed its brand into the beauty industry.  The Airwrap styles and curls hair to perfection, using swift and ingenious technology.  The reason this product is such an anomaly and stands out against traditional hair tools is that it does not use heat to mould hair.  As a result, the Airwrap has become such a desirable product because the heat from other hairstyling tools can seriously damage hair, especially if used on a daily basis.  Traditional hair curlers can cause hair to become brittle, thin, and in extreme cases, to burn off completely.  Due to this damage, many consumers feel compelled to spend extra money on special hair masks, shampoos, and conditioners to help protect their hair.  

“The Airwrap is incredible, I borrowed it from my friends once, and now I’m obsessed. I don’t know how it creates such defined and solid curls that last without the use of heat.  I think it is so much better for your hair.  Not only is it healthy for your hair, but I think it is also a lot safer to use.  I am dying to get one for my own,” said senior Tessa Klugman.  

The removal of heat allows for healthier hair and reduces the likelihood of an accident.  Since it does not burn at scorching hot temperatures, consumers do not have to worry about burning themselves.  This is especially relieving for parents who may have young children while preparing for work in the morning.  In addition, a plugged-in Airwrap is not a fire hazard if left unattended.  Instead of heat, the Airwrap uses high levels of suction to curl the hair around its barrel. You also may switch the size of the barrel based on what style of curl you desire, so there is no longer the need to purchase different tools for different styles, further cementing the product as a groundbreaking beauty product.  

“I have wanted the Dyson Airwrap for so long. The only thing that is stopping me from getting it, is the price.  It is crazy expensive, especially compared to a regular curling iron.  I’m trying to save up to get one,” said junior Carly Fanous.  

Due to its revolutionary technology and hairstyling abilities, the Dyson Airwrap has become not only an extremely popular product but an expensive one as well.  The Airwrap can cost up to $600, while a regular curling iron can be as low as $15.  Due to the high-end materials needed to construct an Airwrap, as well as Dyson’s programming, the price of the product rose sky-high.  However, this has not stopped many from splurging, and around the holidays, particularly Cyber Monday, the Dyson Airwrap experienced a shortage due to the overwhelming demand and pandemic-induced shipment delays.  

Although the Airwrap’s cost is high, it is an innovative product and a great investment because it is designed to last much longer than traditional hairstyling products.  The Dyson brand, with its new Airwrap hair stylers, has redefined the beauty and hair industry forever.