New Cookie Business Smusht Opens

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Julia O’Sullivan , Staff Writer

Smusht is a homemade, small batch ice cream sandwich shop that recently opened in our town. The business sells the ice cream and cookies separately or together.  Their cookies are freshly baked for each order, and they offer a variety of delicious ice cream flavors; Smusht even offers custom flavors.

The brains behind this delectable Port Washington-based small business is Steve Edelson, who has wanted to own and operate an ice cream sandwich shop for over fifteen years.  For many of those years, he considered his idea as just a light-hearted conversation for dinner parties. However, when the pandemic began, he decided, with his wife’s approval, that now was the time to implement his vision.  In the summer of 2020, he took initiative and taught himself how to make his cookies and ice cream.

“About 15 years ago, I had an idea for an ice cream sandwich shop.  I’d talk about it with my friends, and it became dinner party fodder.  Finally, in the summer of 2020, my wife said I should either stop talking about it or do it,” said Edelson.

Throughout the course of that summer, he experimented until he found the perfect recipe.  He notes that the most difficult part of the process was trying to engineer the perfect balance between a smooth ice cream and a delicious cookie, which proved to be a challenge at first.  He tested his recipes with his friends, eventually producing the desired combination.  Once he was satisfied with his recipe, he made an announcement via Facebook about an ice cream sandwich sale at his house; he was met with a huge turnout and the line ended up stretching all the way down the street.  

“The hardest part was figuring out how to make the perfect cookie for an ice cream sandwich.  I wanted it to be firm, but soft enough that when frozen, so you could still bite through it,” said Edelson.  

Edelson says that the ice cream sale at his house was where it all began.  Since then, his business has been moving forward, and Smusht will be opening a storefront on Main Street. 

“Smusht will be opening a retail store at 158 Main Street.  We are not sure when, because it depends on how quickly we can get permits from the Town of North Hempstead.  We will be a full-service ice cream shop specializing in ice cream sandwiches.  We will have a bunch of seating, so people can gather, hang out, and enjoy their treats,” said Edelson.

According to Edelson, the four words that best describe Smusht are fun, delicious, innovative, and inclusive.   In addition, the business caters parties and school events, and they are more than happy to sponsor Long Island fundraisers and Schreiber sports and clubs activities. 

“I am really excited to see Smusht open as I want to get a taste for myself! I also hope to see the business at Schreiber events,” said senior Michelle Gordon. 

When the store opens, they hope to provide an incentive for students to walk further down Main Street to get their awesome treats.  Furthermore, Smusht is hiring, offering job opportunities for students looking to work somewhere friendly and fun. 

“I have three favorite things about Smusht.  The smiles little kids have when they try a Smusht, the creative and artistic side of me that it brings out that I never knew I had, and the vehicle that Smusht has given me to be able to support and give back to Port Washington,” said Edelson. 

Smusht is an up-and-coming business in Port Washington and so far, has rave reviews; all Schreiber students should go and try the delectable ice cream sandwich treats for themselves.